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Cognitive Dissonance: Theory, Examples & How to Reduce It
Content What Causes Cognitive Dissonance? Potential Pitfalls of Cognitive Dissonance Magnitude of dissonance Such cognitions can be about behaviors, perceptions, attitudes, emotions, and beliefs. If the cognitions are relevant, they can be in agreement (consistent) or disagreement (inconsistent) with one another (Festinger, 1957). What’s more, even deeply ingrained and strongly held prejudicial beliefs and feelings…